The DUSA Gift Shop, operated since 1956 by The Society of the Daughters of the U.S. Army (DUSA), West Point Chapter, a non-profit organization, operates out of the West Point Museum located at 2110 New South Post Road. The Gift Shop is located in Pershing Center, right behind the Visitor's Center in Highland Falls (a former Lady Cliff College building). The West Point Museum has become the largest, most diversified military museum in the United States. Along with the Museum, the non-profit DUSA Gift Shop has grown considerably and now offers a wide selection of books (Revolutionary War and West Point History), West Point Class Crest items, as well as Army gifts and quality memorabilia of the United States Military Academy. Profits from the DUSA Gift Shop are returned to the West Point and Army community each year during the annual Grants and Scholarship Programs. Last year, nearly $75,000 was channeled into various organizations. With heartfelt gratitude, the DUSA Gift Shop thanks you for your support. OPEN DAILY, 10:30 a.m. to 4 p.m. (Except for Easter, Thanksgiving, Christmas and New Year's Day).